meet the designer
HELLO!
MY NAME IS CAITLIN WEST, BUT MOST PEOPLE CALL ME LINDY.
I AM A STRATEGIC THINKER, GRAPHIC DESIGNER, AND ANIMATOR WHO HAS A PASSION FOR CREATING COLLABORATIVELY.
IN ADDITION TO MY EARLY CAREER AS A GRAPHIC DESIGNER AND CREATIVE STRATEGIST, I GRADUATED FROM THE UNIVERSITY OF CINCINNATI’S COLLEGE OF DESIGN, ART, ARCHITECTURE, AND PLANNING WITH A BACHELOR OF SCIENCE IN INDUSTRIAL DESIGN. DURING MY TIME AT UC, I GAINED VALUABLE WORK EXPERIENCE AS AN INDUSTRIAL DESIGN COOP AT ACCO BRANDS, FINIS SWIM, AND SWEATY BANDS.
OUTSIDE OF DESIGN, I HAVE A STRONG INTEREST IN SPORTS AND FITNESS. I AM CURRENTLY THE LEAD INSTRUCTOR AT CYCLEBAR CULVER CITY WHERE I LEAD A TEAM OF TWENTY INSTRUCTORS AND HAVE THE PRIVILEGE OF WATCHING MY RIDERS ACHIEVE THEIR PERSONAL FITNESS GOALS.
creative work experience
01
NATIONAL FOOTBALL LEAGUE (NFL)
POSITION: SEASONAL GRAPHIC DESIGNER/ ANIMATOR
TIME: MAY - DECEMBER 2024 (7 MONTH SEASONAL CONTRACT)
DESCRIPTION
Collaborated closely with the Creative Marketing team to design, execute, and animate a wide range of assets for broadcast, digital, and social media platforms. This work supported various exciting league events, including the NFL Preseason, NFL Kickoff, NFL Youth Flag Football, Pro Bowl, International Games, LA28, Good Morning Football, and many more memorable occasions throughout the season.
CODE3 DIGITAL MARKETING AGENCY
02
POSITION: ASSOCIATE CREATIVE STRATEGIST
TIME: MAY 2022 - MAY 2024
DESCRIPTION:
Lead strategic conceptualization and design execution tailored to meet client objectives across social and e-commerce platforms, including Instagram, TikTok, Meta, Pinterest, Amazon, and Walmart. Conduct comprehensive trend analysis and track performance, ensuring content aligns with current market trends and achieves significant impact. Manage client relationships, ensuring collaboration and alignment with their vision. Engage in cross-functional teamwork, contributing to solutions that drive results. Source influencers, talent, and strategic brand partnerships, enhancing client campaigns through collaborative and innovative engagements.
CLIENTS: Corkcicle, Boxed Water, EOS, Chipotle, eSalon, Trex, HP Paper, Sirius XM, Sherwin Williams, Braun Ability, Bouncy Bands, Shaka Tea, StockX, Febreze, Helen of Troy, Brondell, Mace Security, Sparoom, ect.